FEATURED WORK
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LISA HAYDON X NYKAA LUXE
NEW FACE
2025
Creative Strategist
Overview
Marked Lisa Haydon’s introduction as the new face of Nykaa Luxe through campaign copies and editorial storytelling, elevating the brand’s voice across key touchpoints.
Key Results
22M+ impressions across platforms
Built a cohesive editorial narrative for the launch
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2026
Creative strategist & direction
Overview
Built an activation campaign around the launch of a new app feature, shaping the narrative and leading creative execution from concept through rollout as the primary point of contact.
Key Results
15.2M+ total views across Instagram
Ranked among Happn India’s standout video campaigns by the brand team
2026
Overview
Three distinct Nykaa Nails looks brought together through one cohesive visual direction, taking the project from the initial concept and visual planning through shoot direction, execution and final launch.
Key Results
160k + views across Instagram
Creative execution carried through launch.
Creative strategist & direction
Creative strategist & direction
2026
Overview
A new product launch shaped from concept to screen, spanning creative strategy, campaign writing and direction for Durex Elevate Performa Capsules.
Key Results
Launch campaign for a new Durex product
Concept and script development
Creative strategist
Overview
Key Results
CETAPHIL INDIA
CETAPHIL PAN INDIA BABY CAMPAIGN
2026
Overview
Key Results
579k + views across Instagram
Pan India Execution
CAMPAIGN OWNERSHIP & DIRECTION
A pan-India creator campaign for Cetaphil Baby spanning 16 creators, translating the brand brief into tailored creative direction and overseeing the campaign from initial concepts and approvals through to final execution and go-live.